The Floral industry have many “floral” holidays. These are special days of the year when people are more likely to stop in a Flower shop and buy a flower bouquet for someone special.
The spring/summer floral holidays include huge sale days like Valentine’s Day, Mother ’s Day, and Administrative Professionals Day. It also includes some smaller floral holidays like Memorial Day, Easter, Fourth of July, and Passover. It can be easier to promote the bigger holidays and a little more difficult to market the smaller ones, but anyone who is willing to put in the time and effort can make these holidays more profitable for their business.
The following are some of the most important holidays for flowers
Valentines day – 14 February
Valentine’s Day, also called Saint Valentine’s Day or the Feast of Saint Valentine, is celebrated annually on February 14. It’s the day when people show their affection for another person or people by sending cards, flowers or chocolates with messages of love.
Admin Professionals & Secretaries Day– Apr 22
National Administrative Professionals’ Day, also known as Secretaries Day or Admin Day, is observed on the Wednesday of the last full week in April of each year. It is a day to recognize the work of secretaries, administrative assistants, receptionists and other administrative support professionals.
International Women’s day (IWD)- Mar 8
Popularly known us Women’s day, is celebrated on 8 March every year. In different regions the focus of the celebrations ranges from general celebration of respect, tribute, and love towards women to a celebration for women’s economic, political, and social achievements. The holiday blends in with the culture of many countries, primarily in Europe. This day is similar to a mixture of Mother’s Day and Valentine’s Day.
Mother’s day- March/May
Mother’s Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on various days in many parts of the world, most commonly in the months of March or May.
Fathers day- June
Father’s Day is celebrated worldwide to recognize the contribution that fathers and father figures make to the lives of their children. This day celebrates fatherhood and male parenting. Although it is celebrated on a variety of dates worldwide, many countries observe this day on the third Sunday in June.
Also read about floriography-the-language-of-flowers
Christmas Holiday- December 25
Christmas is an annual festival observed primarily on December 25 as a religious and cultural celebration among billions of people around the world.
New Year’s Day- January 1
New Year’s Day, also simply called New Year, is observed on 1 January, the first day of the year on the modern Gregorian calendar as well as the Julian calendar.
For Flower businesses the most important thing is to make people aware of the upcoming holidays. Social media sites like Facebook, Twitter, and Instagram are a great way to keep your customers aware of the upcoming events, holidays and sales. It is important to collect emails and get people added to your network so that you can keep flowers on their mind especially when they need to celebrate a holiday or special event.